Captivating Stories for Next Gen Biz

There are many ways through which companies connect with consumers, but influencer marketing has become an important way of communicating with potential clients over social media. The main thing about influencers is that they use their following to market the products or services for the company. Being a business management student, I have been fascinated by how the perception of products by consumers can be shaped through influencers. Influencer marketing succeeds because co

Zomato's experience with expanding its activities is a good example that shows how the implementation of a proper marketing strategy may lead to a competitive advantage for a business. From being a restaurant discovery service to becoming one of the leaders in food delivery services, Zomato has shown that it can easily adapt to changing consumer demands and expand its business. First of all, it should be noted that one of the core advantages of the company is the strength of

One of the intriguing aspects of being a Business Management student is understanding the irrational nature of many of consumers' purchase decisions. As a matter of fact, the psychology of consumer decision-making is driven by many other factors rather than just logic. There are numerous behavioral economic theories that provide explanations for consumers' buying behavior. First of all, the phenomenon known as anchoring implies that buyers place too much emphasis on initial p